Animated video illustrating the advantages of a matrix organization; A versatile alternative to the traditionally siloed corporate structure This was followed by the launch of its (as well as the world’s) first 3G phone, the Nokia 6650, in 2002. As of October 1, 2009 the organizational structure at Nokia was extremely mobile and flexible. It had also got rid of much of its diversified structure. However, the name Nokia wasn’t yet born. The following year, Stephen Elop - who was previously head of Microsoft's business software division - was appointed as Nokia’s new CEO. The deals proved nearly fatal for the company. Most of Nokia’s highly qualified personnel have teamed up with Microsoft’s experts as a part of the acquisition deal. Then the switch to Windows Phone was announced way before there was actual hardware ready - a move that Elop hoped will boost developer interest, but ended up mostly killing Symbian sales 7 months before Nokia had an alternative to offer. Let’s start with the first part of SWOT analysis of Nokia which is strengths: 1. 2. In this article, we take a trip down memory lane to revisit Nokia’s history, which - hold your breath - spans a whopping 150 years. In 2008 - the same year when the Android version 1.0 was launched - Nokia’s Q3 profits nosedived 30%, while sales decreased 3.1%. A) functional, B) divisional C) matrix structure. Although 2010 saw a rise in profits for the company, job cuts continued. At the end of the day, established companies that want to be more digital have to do more than talk about the end goal. This drive consisted of four rounds. 'Tiger King' star says he was 'too gay' for Trump pardon This was primarily due to a slowdown in mobile phone market. In November 2012, the smartphone became best-selling phone of the week on Amazon, and also topped Expansys' chart in the UK during the same period - still it never quite reached the blockbuster sales the company needed to return to profitability. Nokia was operating on the mechanistic organizational structure when it suddenly though of shifting to the matrix structure. After recognizing the threats in competitive erosion, firms typically engage in transformation processes that aim to revitalize or turn around the firm's business model. Between 2001 and 2005, a number of decisions were made to attempt to rekindle Nokia’s earlier drive and energy but, far from reinvigorating Nokia, they actually set up the beginning of the decline. Reviews Part of the company’s "Fashion Phone" line, the device was listed as one of the best products of the year by Fortune Magazine. It was the location of his second mill - on the banks of the Nokianvirta river - that inspired Idestam to name his company Nokia Ab, something which happened in 1871. Phone friend sells the used mobile phones online in india at affordable prices. Get ready to publish a teaching case study, Strategic management of business model transformation: lessons from Nokia. However, that doesn’t take away the fact that Nokia remains a huge part of mobile phone history that will never be forgotten. Three years later, the company introduced its first compact phone called Mobira Cityman 900, which was also the world's first hand-held mobile telephone. Although the phone managed to create a dedicated following, it wasn't commercially successful.. It's designed to improve how you lead, manage and work in your two-dimensional matrix by shifting the focus from the vertical dimension to the horizontal, where your business runs and … But this decision was not welcomed by all the stakeholders, and this is why … Another hiccup came in 2007, when the company had to recall a whopping 46 million faulty cell-phone batteries. At Nokia, the decisive factor behind telecom focus was the fact that the TMT at CHQ in the beginning of the 1990s consisted almost solely of executives with a telecom background. 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