By continuing to use the site, you agree to the use of cookies. Max Factor. He designed new looks for starlets such as Jean Harlow, who at the time was a little known actress. However, Max Factor’s creations changed the world of makeup and the possibilities you could achieve from using beauty products. Only one beauty micrometer exists in the world and it is on display at the Hollywood Entertainment Museum. In came the doll-like make-up, fine brows, and a heavily defined cupid’s bow; he then lightened her already naturally blonde locks to a shade he termed platinum blonde. Max Factor (also known as Max Factor Sr.) is the man who created the Max Factor brand. Sources have described the beauty calibrator as “a contraption that looks like an instrument of torture”. Factor is a highly influential figure in makeup and film. The first modern foundation, created by the ever-industrious Max Factor in 1935, was defined by its cakiness (in fact, it was called Pan-Cake). After becoming a key figure in Hollywood, Max Factor’s name would often appear on movie credits and he himself even appeared in a couple of cameo roles. Max Factor invented makeup, as we know it today. It possesses many flexible metal strips which align with the wearer’s facial features. It was in nineteen twenty-three (1923) that I was able to present to the profession the first flexible make-up that could be applied on the skin very thin, and yet retain all the covering and coloring qualities necessary. Soon there was only one name on the lips of the silver screen stars. Theatrical make-up, or greasepaint, was prone to cake and crack, and simply didn’t work well on the screen. Max Factor invented the first mascara wand, and we?ve turned it up a notch with new Lash Perfection Mascara. 'Not many people know that Max Factor, the brand’s founder, actually invented the term "make-up,"' Pat told us. The building had been refurbished in the Art Deco style and housed make-up rooms, a state-of-the-art cosmetics research lab, and the headquarters of a growing business. Max Factor revolutionised the concept of beauty. This post was featured on Links à la Mode fashion roundup by Independent Fashion Bloggers. Max Factor Junior then took on the challenge in (1939) to create the first-ever smear-proof lipstick that stayed on and didn’t cause chaffing. In 1908, Polish-born Max Factor moved his family to Los Angeles to pursue work in the theatrical makeup industry. Factor created makeup for the movie industry. He even popularised the use of the term ‘make-up’, a word he actually invented back in 1920. Max was content to stay only in films, but with both the stars wanting to look as glamorous in real life as they did in the movies and ordinary women wanting to look like stars, the boys convinced Max to sell Max Factor products to the public. The first makeup designed expressly for motion pictures was created by Max Factor in 1910. The beauty micrometer is a very odd, intimidating piece of equipment. Then in 1904, and with only $400, he embarked for America, and in the process changed his name, though it was less his decision and more down to the incompetence of a clerk at Ellis Island. This is the story of Max Factor, the man. Should an imperfection be identified, or in the case of disproportional measurements, makeup would be applied to these areas to correct or enhance certain features. During the 1920’s, the makeup mogul created a range of cosmetics that were available to the public. Jean Harlow. Glamour is created,’. The rest is history. The cream product came in 12 precisely-graduated shades, packaged in a glass jar. It has since been claimed by Max Factor the company that the beauty micrometer helped Max Factor Sr. gain a better understanding of the female face. A pioneer in the field of movie make-up, Max Factor invented the first make-up used in a motion picture (a greasepaint in a tube), and went on to become the inventor of … more information Accept. Identical doubles of the top stars of the day caused a stir at the event; Max himself had made them up to demonstrate the transformative power of his cosmetics. Like much of his other cosmetics, Max Factor first invented lip gloss to be used on movie actors, however, it was soon worn by regular consumers This is the fascinating story of Max Factor: the man who invented makeup and the beauty micrometer. Also around this time Max Factor invented lip gloss lipstick. Lip gloss was invented by Max Factor in 1930. I would like the top pitcher if the pink lip stick was on the right side (with the the dark skin) The look also became known as ‘The Smear ‘ or the ‘Joan Crawford look’. The launch of Pan-Cake - the first commercially available foundation - was backed by a huge campaign of colour adverts featuring endorsements from the top movie stars of the day. Mr Max Factor invented the concept of Colour Harmony and Diagnostics which personalised make-up for women according to their skin tone, facial features and hair colour. His first makeup creation came in 1914, created specifically for use in motion pictures. ), he prescribed a course of electrolysis to remove the extra hair on her temples and forehead, leaving a cleaner, higher, and more refined hairline. The terms were approved, which meant that Factor’s boys could be there to watch over the expensive wigs while on set. Factor is a highly influential figure in makeup and film. So a room was decorated for each type: peach for, Image credit: Courtesy of The Hollywood Museum, Max customised hair and make-up with a combination of visual tricks and a touch of science to enhance a woman’s natural beauty. This invention was a major achievement, which made Max Factor the go-to person for cosmetics in film making. Max Factor invented lip gloss in the 1930s. If comparing it to an item we’d recognise today, it could be said that it bears some mild similarities to a head brace. This was the first time make-up was marketed and sold to a mass market and would have a lasting influence on how cosmetics are sold to this day. The beauty micrometer was completed and ready for use in 1932. Max Factor created a makeup specifically for movie-actors that unlike theatrical makeup would not crack or cake. By fourteen he was working for the Imperial Grand Opera in Moscow. The Second World War made lipstick scarce, because several of its essential ingredients were used in the war effort (petroleum and Castor oil). The water-activated formula lets you cover as much or as little as you wish, for a flawless finish every time. In 1914 he perfected his revolutionary 'Flexible Greasepaint', a creamier, thinner, and more flexible product that didn’t crack - it was also the first cosmetic ever created specifically for cinematic use. With slogans such as, ‘Make-up for the Movies and You’, every woman could look like their favourite actress. Maksymilian Faktorowicz immigrated to the United States in 1904, where he changed his name into Max Factor and settled in Los Angeles, California. The beautician had many famous female clients, including Jane Harlow, Clara Bow, Joan Crawford, Rita Hayworth, Judy Garland, and Lucille Ball. By the 1960's, Max Factor, now owned … For Joan Crawford he would invent the exaggerated ‘Hunter's Bow’ lip, characterised by its broad outline of the upper lip. His formula, specifically developed for Hollywood actress Clara Bow, was a waxy substance that came wrapped in a thin foil roll which resembled a thick crayon. ‘You are not born glamorous.